What Really Drives Sales Success
Notes from the Field #1 - Branding Ain't About a Logo
Branding has to be one of the most misunderstood words in business. Mention the word and most people instinctively think about logos, websites, brochures, business…
Tea and Brand with Andy Burnham: What Brand Britain Needs...
Britain does not have a communications problem. It has a coherence problem.
If Britain were a business, would we invest in it? If it were a brand, would we believe it?…
Notes from the Field #2: If You're Always Competing on...
One thing I've noticed over the years is that when a business keeps losing work on price, the conversation tends to focus on the price. Are we too expensive? Should we…