2 posts
Tea and Brand with Andy Burnham: What Brand Britain Needs...
Britain does not have a communications problem. It has a coherence problem.
If Britain were a business, would we invest in it? If it were a brand, would we believe it?…
The Problem Probably Isn't Your Brand
One thing I've learnt over the years is that businesses are remarkably good at diagnosing symptoms and remarkably poor at identifying causes.
"We're not growing.""We…
Notes from the Field #2: If You're Always Competing on...
One thing I've noticed over the years is that when a business keeps losing work on price, the conversation tends to focus on the price. Are we too expensive? Should we…