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Drthomasbrand Limited's Testimonial

Santie Botha, Group CMO of MTN, the largest telco in Africa, “I was the Global Chief Marketing Officer of one of the fastest growing telecommunications brands in the world, MTN.”

“We needed to put mechanisms in place to enable our marketing staff across 23 operations in AME to understand the brand across all its touch points and construct marketing plans that drove customer growth, revenue growth, ARPU growth and brand value in a consistent and results focused manner.”

“We utilised the approach constructed by Thomas over seven years to consolidate and strengthen the positioning of our brand and focus on what the respective opco’s must do to optimise their competitive positions.”

“Almost 90% of our marketing staff was taken through the conceptual approach devised by Thomas as the basis of how to become more
effective in their marketing.”

“In 2012 MTN became the first brand from Africa to feature in the Millward Brown Top 100 Global Brandz.” (After this it became the best-known brand in Africa, ahead of global brands like Coca-Cola)

- November 2021
This testimonial was successfuly verified by other source.