Summary
I’m a results-driven Paid Marketing Manager with 5+ years of experience scaling high-impact performance marketing campaigns across the EMEA, UK, and APAC regions. At Udemy, I lead regional affiliate partnerships and paid marketing strategies, directly contributing to user acquisition and sustainable revenue growth.
I manage and nurture relationships with 50+ affiliate partners, driving D2C growth through efficient performance oversight and strategy execution. I currently manage quarterly budgets exceeding $1M, consistently delivering an ROI between 2.0 and 3.0 across diverse markets.
On the B2B side, I oversee lead generation efforts via content syndication, collaborating with top-tier HR and L&D networks. My quarterly B2B campaigns manage a $300K budget and consistently generate high-quality MQLs and SQOs for the sales pipeline. Generated 5M+ in direct and non direct pipelines.
As a senior team member, I thrive in fast-paced, dynamic environments, with a proven ability to deliver against KPIs, drive cross-functional alignment, and improve partner performance. I bring strong stakeholder management, analytical and communication skills to every initiative I lead.