People are worrying about the economic downturn. Here's how to adapt your marketing strategy and stay ahead of the competition.
Fact: Buyers will become more hesitant.
That hesitancy does not equate to a quiet pause.
Buying cycles will lengthen. During that lull, the buyer will be actively
They will actively google topics such as:
The problem is that most content shouts out:
It won't do in 2024 when people become more sceptical.
Advice:
In Q3 of 2023, start preparing content that aligns with the hesitant buyer journey.
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